BookCase Android App

This app shows public book cases on a map screen, so you can easily locate them. All information in regards to the public book cases is originating from

GA Legacy Screenview Tracking with GTM v2 for Apps (Firebase)

This article should provide the necessary information on how to setup legacy Google Analytics app screenview tracking through GTM v2 for Apps (Firebase).

Product Recommender Engine for GA360 / BigQuery

For GA360 clients, the BigQuery export is one of the most powerful features that allow you to work with the raw tracking data. Using this raw, session grouped tracking data on the one hand you might run deeper advanced analysis generating reports that not directly possible in the GA interface. On the other hand you can build your own automated systems to personalize and optimine your website.

Automated GTM DataLayer Testing

Testing a GTM datalayer setup is usually a very time consuming task as you often have to simulate different scenarios and manually check if the datalayer contains the expected values so that everything works correctly. In an optimal case, datalayer tests should also not only be performed before and after a new website is put live but also on minor technical updates or generally from time to time to ensure that the tracking is working correctly.

Get currency exchange rate in GTM using AJAX

The following example script asynchronously requests the USD/EUR exchange rate from the Yahoo API in JSON format by using AJAX. As soon as the currency exchange rate data has been received, a GTM Event called "exchangeRate" is fired, sending the currency rate information along as "exchangeRateInfo" parameter in the data layer.