This article shows how to use the GA360 BigQuery export to analyze the top conversion paths for a given website. The example is using BigQuery legacy SQL in conjunction with Python code to compile the corresponding statistics.
The raw tracking data in BigQuery is one of the most interesting and powerful features offered by GA360 (the paid version of Google Analytics). It allows you to query the tracking data without any kind of limitations or sampling. This article shows basic examples on how to use BigQuery to extract information from the GA data.