In many cases it could be interesting to store raw tracking data on hit level besides the pre-processed reports available in the Analytics web interface in order to be able to perform a deeper analysis on this kind of raw data. While Google Analytics Premium offers the feature of Bigquery export, no comparable functionality is available in the free Google Analytics version - at least not out of the box.
Information on the general differences when comparing the Analytics transaction and goal tracking with the Adwords conversion tracking.
The following Python 3 code snippet demonstrates the implementation of a simple Random Forrest machine learning classification model to predict an output value from input values.
The following Python 3 code snippet demonstrates the implementation of a simple K-Means clustering to automatically divide input data into groups based on given features.
This Python 3 code snippet demonstrates the usage of the Google Ads API (formerly known as AdWords API), to generate and retrieve a report. The code can be modified to retrieve all kinds of reports (in the example, a report of type CLICK_PERFORMANCE_REPORT is requested as CSV).
